Space designer / marketing consultant.
B.Sc. Computer Science / MBA Business Administration.

Birta is a nature child and animal lover, raised in the countryside. She lives with horses, cats and rabbits and wants to fight for increased respect and better treatment of other species of animals.

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Founding member / board member from the start.

Lecturer at Dania Business Academy in Randers, Jutland.
B.Sc. degree from the University of Iceland, MPhil from Strathclyde and ML degree from HR.

Björn grew up working on the farm in Skagafjörður, horse riding, and generally raising livestock and pets. He is a staunch opponent of animal cruelty, especially the keeping of blood mules, fur farming, and whaling.

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Founding member / board member from the start.

Doctor / MD

Rósa has always been interested in animals, nature, and science. Her ideal is to improve the quality of life of the animals that share this earth with us.

 

Rósa has served as chair for the past two years, serving as a spokesperson for the association and leading campaigns. She has worked systematically to raise awareness of animal welfare issues in public debate, including through education, writing articles, lectures, the media and social media. She emphasizes substantive debate and building strong and effective work on behalf of animals.

Founding member / board member from the start.

MA in Applied Cultural Communication.

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Harpa has been working with peace and conservation movements since 2004, but in recent years animal welfare issues have occupied most her time. She is passionate about communicating the message of animal protection in a variety of ways.

 

Board member since 2024.

Musician & computer scientist.

Atli has long been an advocate for animals or since he discovered the cruelty involved in the animal products industries and became vegan in 2006. Atli has a special interest in defending the rights of the voiceless and reducing their suffering where it matters most, in animal food production.

 

Board member since 2025.