Space designer / marketing consultant.
B.Sc. Computer Science / MBA Business Administration.

Birta is a nature child and animal lover, raised in the countryside. She lives with horses, cats and rabbits and wants to fight for increased respect and better treatment of other species of animals.

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Founding member / board member from the start.

Lecturer at Dania Business Academy in Randers, Jutland.
B.Sc. degree from the University of Iceland, MPhil from Strathclyde and ML degree from HR.

Björn grew up working on the farm in Skagafjörður, horse riding and general animal and pet keeping. He lives on a 200-year-old farm on the edge of a forest on the west coast of Jutland, with cats and chickens. He grows organic vegetables on a small plot for his own consumption and is a staunch opponent of animal cruelty, especially the keeping of blood mules, fur farming and whaling.

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Founding member / board member from the start.

Doctor / MD

Rósa has always been interested in animals, nature and science. Her ideal is to improve the quality of life of the animals that share this earth with us. She believes that Icelanders eat too much animal products and that society's demand for cheap meat is too loud. Animal welfare is therefore sacrificed in order to minimize the cost of production. She wants to change this.

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Founding member / board member from the start.

MA in Applied Cultural Communication.

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Harpa has been working with peace and conservation movements since 2004, but in recent years animal welfare issues have occupied most her time. She is passionate about communicating the message of animal protection in a variety of ways.

 

Board member since 2024.

Musician & computer scientist.

Atli has long been an advocate for animals far and wide and has a special interest in defending the rights of the voiceless and reducing their suffering where it matters most, in animal food production.

 

Board member since 2025.